From Chaos to Clarity: Personal Area Redesign
Fintech
B2C
Personal Area
Redesign
Mobile first
Transactional model

There were no layouts for the personal account in the product. The main task was to analyze what is now, how the product works and transfer it to layouts. Also make small improvements from the user's point of view. On my own initiative, I added a model of product operation to the visual transaction, which was later used as the main visual example.

"Chaos is merely order waiting to be deciphered"
— José Saramago

My role

I was engaged in a detailed study of the product, communicated with the BAs, QAs, Call Center, Collection Service, developers to display all the information in detail on layouts and in the User Flow.

Objective and Key Results (OKR)

Objective: create non-existent layouts for the user's personal account

Key Results:

Design Process

Steps

  1. Creating the concept of the main state of the interface
  2. Research of existing states of the system
  3. Creating layouts, user flow and additional documentation

1. Creating the concept of the main state of the interface

Process

To develop a new concept processed data big UX research, heuristic analysis, unscrewed and confirmed with the help of product analytics hypothesis about the non-use of multiple page functionalities, analysed banking and lending fintech products.

The changes had to be minimal, only on the front side, without involving the back-end. After analysing everything, I developed a concept that would meet all legal needs and be user-friendly.

The concept is approved by Product Owner, Legal, Business owner, CPO and CEO without edits

2. Research of existing states of the system

Process

After approving the concept, I proceeded to investigate and describe the state of the system. To do this, I tested a lot of product states in a test environment: when the loan was just taken, on the last day of the contract, after the prolongation.

To better understand the system, I worked closely with testers, specialists from the call center, and collectors, who gave the most important information about overdue loans.

Result

The result was a transactional model that depicts the state of the system depending on the time since the loan was taken or the overdue contract.

In the future, the model was relied on as a visual material of the product.

3. Creating layouts, user flow and additional documentation

Process

In further work, I finalized the layouts for all states of the system and prescribed the logic of transitions between pages and the logic of the individual elements of the page. In the end, I walk-through checklist to standardize layouts and improve the quality of work.

Result